The University of Southern California’s Center for Public Relations has launched its Relevance Report for 2018 in Los Angeles, Ca. The report is a collection of thoughtful essays written by PR leaders in the $14 billion PR industry including Golin, Instagram, Starbucks, United Airlines and AECOM, that forecast topics and trends they believe will be impactful this year. The report was launched with a panel discussion at USC on October 26, 2017. To read the report, click here to download.
Wilson Global CEO Julia Wilson’s article “C-Suite Corporations Take a Stand Against Bigotry” is included in the report which features essays from several public relations industry leaders.
(Pictured from left to right – Fred Cook, Director of the USC Annenberg Center for Public Relations; Jim Olson, SVP, Corporate Communications, United Airlines; Heather Rim, SVP, Chief Marketing and Communications Officer, AECOM; Julia Wilson, CEO and Founder of Wilson Global Communications; Glenn Osaki, President, Asia, MSLGROUP; Tyler Stevens, Creative Director, Shareability; Alex Cohen, Director of Corporate Marketing, Apttus; and Lisa Curiel Parker, graduate student at USC – photo courtesy of USC Center for Public Relations)