(PARIS, FRANCE) Julia Wilson, an African American global marketing communications business owner, was awarded a Fulbright Grant to participate in multicultural business information exchange conferences in Paris and Lyon, France from March 11-17, 2010. Founded in 1946, the Fulbright Program serves as an international educational exchange program sponsored by the U.S. Department of State’s Bureau of Educational and Cultural Affairs and is designed to increase mutual understanding between the people of the United States and other countries. Participants are chosen based on their academic merit and leadership potential with opportunities such as teaching and/or conducting research or exchanging ideas while finding solutions to shared international concerns.
Wilson served as a featured panelist along with other business experts from France and the US, including Dr. Juliet E. K. Walker, a renowned professor of business from the University of Texas and Professor Rickie Moore from the Ecole de Management de Lyon. During the two day conference, “Les minorités noires dans l’espace économique aux Etats-unis et en France”on March 11-12, Wilson shared her expertise on being a “Social Entrepreneur” and her S.P.I.C.E. method for a successful business: S-self-motivation, P-people, I-inclusiveness/insight, C-creative competition, and E-energize environment. The forum held at Science Po, an Ivy League equivalent university in France was hosted by Club Efficience, an Afro-French business organization and the U.S. Embassy in France.
“I was delighted to participate in the conference and share my experiences as a Social Entrepreneur with diverse audiences in France,” said Wilson, following her recent success organizing a 45- member trade and cultural mission to China on behalf of the National Urban League. “My goal was to not only share my knowledge and experiences, but to learn about the French diversity issues while encouraging minorities not to allow the challenges of racial inequalities to deter them in their business endeavors.”
On March 14-15, the three American panelists traveled by train to Lyon to meet with local government officials, minority business owners, and minority promotion rights groups. Accompanied by U.S. Embassy Consul Harry Sullivan and Cultural and Commercial Affairs Specialist Victor Vitelli, Wilson and her colleagues addressed students and teachers at École Internationale de Commerce et Développement 3A and Grand École School of Management. She also met with the Deputy Mayor of Lyon and members of the Chamber of Commerce. Upon the completion of her lecture series, Wilson participated in a press conference at the U.S. Embassy on March 17 to share her international success as a Social Entrepreneur and her notable achievements as a pioneer in global communications. She was invited as a key contributor to discuss how she has utilized her journalism skills to help address diversity issues. Wilson also visited LaRouche, a group of 15 social entrepreneurs working together to help solve problems on diverse issues in France.
“We were delighted that Julia Wilson could participate as a speaker in our program focused on the history of African-American entrepreneurship, said Jennifer Bullock, U.S. Embassy/Paris Cultural Affairs Attaché. “Her informative and inspirational presentation resonated with French audiences. We look forward to supporting the initiatives and relationships that will develop from this program.”
Julia Wilson is the CEO and Founder of Wilson Global Communications (WGC), an international marketing communications consultancy she founded in South Africa in 1994. Wilson Global Communications, now headquartered in Washington, D.C., serves as the communications consultant to the African Union Mission to the USA in Washington, D.C., representing 53 African nations, and as the Global Initiatives Director for the National Urban League, one of America’s oldest leading civil rights organizations. WGC works to increase positive images of Africa and its peoples to encourage trade and investment while specializing in advocacy, promotion, and brand/image management.
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